Why Real Estate Agents Should Be Getting Real on TikTok

Every real estate agent should be making an effort to build their online presence. Whether directly through their agency’s website or through their own social media channels or both, it’s important that an agent create a following. A loyal following can easily transition into a pool of clients looking to sell or buy at any time.

It’s common to find agents posting pictures, videos, and listings on Facebook and Instagram. In fact, the majority of agents are sharing content through these social media channels and, unfortunately, the content is starting to become similar or repetitive making it difficult for potential customers to tell agents apart. Joining TikTok can introduce Real Estate agents to a brand new audience and a brand new way of connecting with them.

What is TikTok?

Like other social media platforms, TikTok is a free app that allows users to post images and videos with the ability for followers to like, comment, and engage with content creators. What makes TikTok different, and currently more appealing, is the type of content being shared. With time limits of 15-60 seconds, videos are short and looped for easy digestion and maximum consumption. 

Most videos are set to music or an audio soundtrack that can be sampled and used over and over again. While most of the content is centered around humor, it’s a great opportunity for a real estate agent to gain followers using a new medium. Sure, most of the users seem to be younger than the typical buyer or seller, but the advantage of becoming familiar with them now is they’re more likely to reach out to you for advice until they’re ready to join the market. A few years from now, when they do, they’re also more likely to sell or buy directly through you.

What kind of content should a real estate agent share on TikTok?

Developing content for any platform should always start with quality. TikTok, while lighter and more laidback, allows a different approach but it shouldn’t sacrifice the value of content. What could a real estate agent post? Start with the basics. Introduce a younger audience to the world of homeownership by preparing them with answers to questions regarding credit scores, mortgages, wish lists, and the costs tied into buying and selling.

An easy way to tackle this kind of content on TikTok:

• Property run-throughs and highlights set to popular music

• A look behind-the-scenes of an agent’s day or preparing a listing

• Participating in viral trends including dances and hashtags for exposure

Agents joining now have the advantage of controlling the conversation since the platform hasn’t been crowded like some of the others. TikTok is continuing to grow and the possibilities are endless as to how it can be used as a brilliant marketing tool for the world of real estate.